Who We Are

What does CRU resemble?

The word cru translates to “growth” and is used to describe Cru translates to “growth” and is associated to describe the quality of a wine vineyard. Popularized in France, the soil, climate, altitude, and synergy is all recognized to determine the Cru. Growth is a value that we strive for with our clients and for our firm. We are also a group of people who work closely together: a group of people associated together in a common activity or by common traits or interests, also defined as a crew.

What does CRU stand for?

CRU stands for Cultivating Relationships Universally. At CRU Entertainment, we are a turnkey operation that will assist you with additional consulting beyond your profession. With our network of professionals and background, we believe that our clients wellbeing extends beyond careers. We take a holistic approach with our clients which means looking at our clients as an interconnected entity, understanding the bigger picture, not only thinking outside the box but removing the box completely. We don’t want clients for a moment. We want clients for a lifetime!

The Symbol

We use the infinity symbol as part of our logo. The symbol is just not part of our logo, but it also defines the vision that our firm wants to represent with the members of our firm. The English word for infinity is taken from the Latin word “infinitas” which means unboundedness or endless. Infinity is eternal and cannot be measured. It represents a sense of simplicity and balance. This description of this symbol is a great representation of the five partners that founded the CRU. We also use this description and this symbol to remind us of the dedication that we have to each client.

The Colors

Yellow is the color of happiness and optimism. It brings joy and cheerfulness and it’s an energetic color. Green is the color of growth and prosperity. It’s generous and relaxing. Blue is the color of loyalty and trust. Blue is described as peaceful and makes people feel confident and secure. It is also described as a color that provides direction and empathy. We personify these attributes.

Meet the Team

  • Brandon Williams

    CHIEF EXECUTIVE OFFICER

    I am a co-founder and CEO of Cru Entertainment. I am also a practicing attorney in WA. I attended law school at Arizona State University Sandra Day O’Connor College of Law and started my private practice in 2021. Like our entire team, I have a love for sports and the people that dedicate their lives to the craft. I’m currently based in Tacoma, WA and got married in late 2022. If I’m not watching sports or with a client you can catch me on a basketball court or golf course working on my swing. Welcome to the family!

  • Scottie Lewis

    CHIEF FINANCIAL OFFICER

    I am the Chief Financial Officer of CRU Entertainment. I played football at Azusa Pacific University and graduated with a degree in Marketing in 1998. In 2000, I began my career in the financial services industry and have worked in finance for over 20 years. I have spent several years covering high school football, evaluating talent and interviewing players. In 2022, I obtained a Certified Financial Planner Certification and became a tax professional. I have been married to my wife, Michele, since 2011 and we reside in Benicia, California. We enjoy vacationing, spending time with our many nieces and nephews and enjoying wine country.

  • Eric Fan

    CHIEF OPERATING OFFICER

    I am the Chief Operating Officer of CRU Entertainment. I have a Master’s degree in Sport Management from University of San Francisco and a Bachelor’s degree in Finance from San Jose State University. My career background has been in the software technology industry holding roles in Accounting, Finance, Commissions and Systems. My wife and I married in 2023 and are based in San Jose, CA. I am an avid sports fan and love to play basketball, tennis, golf, table tennis and more!

  • Alan Erving

    DIRECTOR OF CLIENT RELATIONS

    I am the Director of Client Relations for CRU Entertainment. I played football at University of Wyoming and graduated with a Communications degree in 2007. In 2009, I began my career in financial services and migrated to higher education with over 10 years of experience. I have been married to my wife, Kristen, since 2012 and we reside in Fontana, California. Kristen and I share two kids together, London 8, Kingston 5. We enjoy spending time with our kids and get involved with their many extracurricular activities.

  • Dylan Cooley

    DIRECTOR OF MARKETING

    I am the Director of Marketing of CRU Sports. I grew up playing basketball and had plans of playing college ball, but ended up in the real estate industry instead. I have been working in real estate for over 3 years and have got to learn a lot of helpful skills. I love the parallels between sports and business. The same discipline, consistency, and excellence that it takes to be a great athlete is the same in business and just in life. I live in Phoenix, Arizona with my beautiful girlfriend and two big dogs. I love watching any kind of basketball, taking my dogs on hikes or car rides, road tripping, and playing pickleball.